Only Friends on a Pow Day
All about that snow life! Epic destinations, the local legends, hot tips, where to go, epic stories and great adventures. We will update our listeners on what's hot, what incoming, and what's changing the game! Great for skiers, snowboarders, travel enthusiasts and just those keen to come along for the ride.
Only Friends on a Pow Day
Ep 8 – ROJO Legacy & Loud Prints ft. Jassie Salveson | Only Friends on a Pow Day
From hand-painted headbands in the ‘80s to a global snowwear legacy, ROJO has redefined what it means to be bold, female-led and fiercely independent. In this episode, we chat with Jassie Salveson about growing up inside a snow dynasty, her powerhouse mum Jo (yes, that Jo), and the behind-the-scenes hustle it takes to run a family brand with purpose.
We cover:
- Dopamine dressing and the retro snowwear comeback
- ROJO’s sustainability goals without the greenwashing fluff
- Supporting women in the snow industry
- Real talk on pressure, perception and proving yourself
- Dream collabs, underrated gear and… turtles?
🎙️ Recorded in our garage in Torquay
🎧 Listen now – Apple, Spotify, YouTube & more.
🌐 onlyfriendsonapowday.com.au
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Thanks for listening, stay frothy and have fun!